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Semester I

Semester IV


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These are the tutorials we'll do in class:

  • Photoshop Skillz
  • Masks
  • Clipping paths
  • Re-sizing images
  • Photoshop Adjustment Layers
  • InDesign Skillz
  • Placing images in InDesign: formats, size, colour mode
  • Wrapping text
  • Preflight & Package
  • Printing page guides from InDesign
  • Paragraph and Character Styles

TIMELINE

For Week Two:

For next week, you need to come to class with

  • thumbnails of your layout
  • the images for your Photoshop composition (too many is preferable to too few)
  • your painting selection

DesignSchool.ca : Is Art Dead? Thumbnails

We'll review all of the Photoshop skills above during class.


For Week Three:

For next week, you need to come to class with

  • your Photoshop composition done.

We'll review all of the InDesign skills above during class.


For Week Four:

Your assignment is due as outlined below.

Is Art Dead?

Time Magazine has hired you to create a Photoshop montage for an editorial piece about whether or not art and culture are dead in the 21st century. Your task is to choose a recognizable, classic painting and recreate it in Adobe Photoshop using elements from other photos. You'll include the montage in a Time Magazine spread with the provided text.

Project Highlights

  • This project is worth 20% of your final grade.
  • You will use all your skills and creativity to design an editorial illustration.

Format

  • Produce a two-page spread in InDesign. Flat size will be 17" X 11" plus bleed.
  • The layout must be based on a page grid including columns, margins, gutter and baseline.
  • Work in full colour.
  • You can bleed your image.

The Creative

The goal of the assignment is to use at least five images from pop culture to create a montage representing a piece of fine art. You'll want the whole to have relevance to the article. That means you'll actually have to read it. What we want to achieve with the montage is a juxtaposition of the modern and the classical.

The second part of the assignment is to design a layout to be included in Time Magazine. They have fonts, colours and page elements that they've been using for many years. You'll need to re-create those elements.

You'll start with the second part first! By this, I mean that you need to plan your layout before starting. Once you know what your design is going to look like, you can start to find images.

You must work on a layout grid. But that doesn't mean that everything needs to be within columns. Your layout will be more appealing if you work within a grid for with the body copy, then cross over the grid with titles and images.


About Time Magazine

Time Magazine has an established look and feel, earned through years of design continuity. You need to maintain this design. It includes font and colour selection as well as page elements from the magazine.

DesignSchool.ca : Time Magazine Spread


The Execution

You'll need to sketch layouts for the whole spread. I suggest printing landscape tabloid pages in the Agency with grids drawn in InDesign. To do so, check "Print Visible Guides" in the Print dialogue. You can use these pages to sketch on.

As for your montage, you'll gather images. The best way to build the file is to create a new, empty Photoshop document. Make it 150dpi, in RGB. Open all of your images and simply drag them into the new canvas as Smart Objects. You'll position them, re-size them and mask them.


Sources

For this project, you will be allowed to acquire imagery from anywhere. Just make sure the quality is there. You can use Google Images, Flickr, The Stock Exchange or any other source on the Web. Make sure that the photos are large enough. They also need to be well shot.

You can take your own photos, if you wish. You can use cropped selections of textures. You can scan photos—your own, or from any publication. Again, make sure the quality is good.


Rubric

Software Skills — 50%

InDesign

  • Your font choice is restricted to Franklin Gothic and Proforma font. They are in my Dropbox at school. Thanks to Devin Shultz
  • The body copy font size is 10/12. That means 10pt type with a leading of 12pt. Thanks to Lisa Hartwig.
  • Your document cannot have two consecutive carriage returns.
  • Your document cannot have two consecutive space characters.
  • All Tab spaces must be defined. Never have more than one tab character at a time.
  • All text must be associated to a Style Sheet.
  • Paragraph and Character Styles must be used in the proper circumstances.
  • You must use all the copy provided.
  • All punctuation must "hang" where appropriate.
  • You must not have any other fonts than the ones that print.

Photoshop

The goal of this assignment is to work as non-destructively as possible. This means:

  • Working on named Layers.
  • Use Masks rather than erasing.
  • If you do something destructive to the image, keep an original intact.
  • Use Smart Objects.

Aesthetics — 35%

  • Your spread should contain visual elements which would tell the reader, with only a casual glance, that it's from Time Magazine.
  • Your montage must be reminiscent of the original art. It should contain enough modern references to pop-culture that the message comes across. Although it doesn't need to be seamless you should use adjustment to make it all match.
  • You must adhere to a layout grid. It must have defined margins, columns, gutters and baseline.
  • Your typography must adhere to standards established in the Typography course.

Work Period — 5%

  • You came to class prepared.
  • You made the most of the time in class.

Presentation — 10%

  • Hand in your files using the Package function in InDesign
  • Name your folder "lastname_firstname_010" according to your section number. Please do not deviate from this.

This is what you'll hand in. There's no printed output.

  • Name the folder "lastname_firstname_010" (your group number)
  • InDesign file and all associated images and fonts (use "File>Package") in my Drop Box.
  • All images from your research, online or not.
  • Provide the 5 or more photos you used in your layout
  • The Photoshop composition with all its layers.
  • See the image below for details on how to hand it in.

DesignSchool.ca : Is Art Dead Deliverables